communication and consumer insight manager - Client of iQuest Consultants Pvt. Ltd. jobs october 2019 free zone

-     Communications & Consumer Insights Manager
-     Marketing

Strategic role:

Digital Marketing, Market Research, Communication Mangement, Consumer Experience, Brand Awareness, Event Management

·         COMMUNICATION MANAGEMENT

Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability

·         DIGITAL MARKETING

Develop digital presence (website, social media, ecommerce…) + monitor competition

·         MARKET RESEARCH

Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand heatlth tracker

·         CONSUMER EXPERIENCE

Propose plan for Consumer Experience Enhancement + mystery shopper visits

·         BRAND AWARENESS

Monitor and improve brand awareness, image, equity, loyalty

·         EVENT MANAGEMENT

Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)

·         PUBLIC RELATIONS

Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference

Functional role:

Content Creation, Brand Management, Speech & Press Releases

·         BRAND MANAGEMENT

Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors

·         CONTENT CREATION

Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)

·         SPEECH & PRESS RELEASES

Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)

Visit Market 1-2 days/ month

Job Details

Posted Date:	2019-11-12
Job Location:	Dubai, United Arab Emirates
Job Role:	Marketing and PR
Company Industry:	FMCG

Preferred Candidate

Career Level:	Mid Career
Gender:	Female

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communication and consumer insight manager - Client of iQuest Consultants Pvt. Ltd. jobs
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